Our Philosophy
abode keeps you and your home safe. It also makes it super smart. Our solution is a beautifully designed home security system that can be configured specifically for your home.
Logo Vision
The abode logo is inspired by four elements, the letter “A”, the apex of a roof, overlapping curtains and angel wings.
A is for abode. abode is about real security made real simple.
Like the roof over our heads. Abode is about protecting the ones and the things we love.
Like curtains. Its about privacy. Protecting whats inside.
Like a gaurdian angel. abode activilely monitors your home.
Logo Clearspace
Clear space is the area surrounding the logo that must be kept free of other graphical elements. This is known as the keep out zone.
Vertical Logo
The minimum required clear space is defined by the measurement “X” as shown. This measurement is equal to the width of the logo wing (thickness).
Horizontal Logo
In the case of the horizontal logo, the clear space “X” is equal to 1.5x times the height of the logo.
Logo Variations
The full color vertical logo is our primary logo and should be used wherever possible on extremely dark or light backgrounds. For any other backgrounds or single color use our monochromatic logos shoud be used.
Download Logos
A is for abode. abode is about real security made real simple.
A is for abode. abode is about real security made real simple.
A is for abode. abode is about real security made real simple.
A is for abode. abode is about real security made real simple.
Minimum Size
To ensure the legibility of our logo we have established a minimum size. The vertical version should be no smaller than 60px or 18mm wide.
The horizontal version should be no smaller than 140px or 32mm wide.
Logo Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way.
Do not apply a gradient to or wordmark.
Do not rotate logo.
Do not change logo colors.
Do not edit or change original logo.
Do not distort or warp the logo in any way.
Do not use drop shadows or any other effects.
Do not outline logo.
Do not change the transparency of the logo.
Our Colors
abode has a strong blue accent used in combination with light and dark colors. This mimics the black and white appearance of the products that has become quite synonymous with the abode brand.
The brand color palette consists of 3 main colors with light an dark tonal variations. White or black can be used in equal parts but the correct, corresponding tones should be used.
WHITE
LT Light Grey
#EFF0F0
R239 G240 R240
LT Dark Grey
#2D3037
R45 G48 B55
LT Blue
#44BED8
R68 G190 B216
BLACK
DK Light Grey
#F2F4F5
R242 G244 R245
DK Dark Grey
#525969
R82 G89 B105
DK Blue
#6ECADE
R110 G202 B222
Typography
IBM Plex Sans and Heebo are our brand’s digital typefaces. Our typography spans from web fonts, to the printed materials. Lato is used for a packaging only.
Web Headlines
IBM Plex Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Light Regular Medium SemiboldWeb Body Copy
Heebo
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Light RegularPackaging
Lato
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Light Regular BoldShowcase Imagery
abode’s isolated renders allow us to cleanly and clearly showcase specific product features and provide a full 360, unhindered view of the product.
Do not attempt to composite these images with lifestyle photos or complicated backgrounds.
Download Renders
Lifestyle Imagery
Just as important, is showing our products in the context of the family home.These photos must always be vibrant, colorful and full of life. Never drab, staged or corporate.
Our products can simply appear naturally in the background of a scene with people. As an example of where you would setup the device. Or an instructional image of how to install a device.
Download Images
Background Images
Our tiles images can be used as backgrounds for generic headers in things like email templates or simple banner ads.
Front facing product images can be placed in front of these backgrounds as long as they are aligned with the straight lines made by the tiles.
Download backgrounds
New App Images
We have re-built the abode app from the ground up. Our new 5.0 native releases for iOS and Android is already in beta with a full release on the horizon.
Beautiful iPhone mockups of our screenshots are now available for download.
Download mockups